About the Role
WebEngage is expanding its global partner ecosystem and is looking for a Partner Development Manager to identify, engage, and onboard new ecosystem partners — marketing agencies, system integrators (SIs), resellers, and complementary technology players — across international markets. This is a high-velocity, outbound-heavy role focused on the front end of the partner lifecycle: sourcing and signing partners, getting them contract-ready and enabled, and handing them off to the regional Partner Manager for GTM execution.
Key Responsibilities
- Research and map the partner landscape (agencies, SIs, resellers, ISVs) across target international markets and build a structured outreach pipeline
- Proactively engage prospective partners — cold outreach, discovery calls, and pitching WebEngage's partner program and value proposition
- Qualify partners based on market reach, capability, customer overlap, and strategic fit
- Coordinate contracting workflows with legal/finance to get partner agreements signed
- Drive partner enablement — onboarding sessions, certification, access to sales/marketing collateral and tools
- Manage initial onboarding (portal setup, deal registration process, co-marketing kickoff)
- Run a structured handover to the relevant regional Partner Manager, including partner profile, agreed joint GTM plan, and early pipeline
- Maintain partner pipeline and onboarding metrics in CRM/tracking tools and report on partner acquisition velocity
Requirements
- 5+ years of experience in partnerships, channel development or business development, ideally within B2B SaaS or MarTech.
- A proven track record of acquiring and onboarding agencies, SIs, resellers or technology partners.
- Experience building business relationships across international markets and navigating cross-border opportunities.
- Strong outbound sales DNA — prospecting, pitching, negotiating and closing.
- Commercial acumen and familiarity with partner agreements and contracting processes.
- Confidence working across geographies, time zones and diverse stakeholder groups.
- Bachelor's degree required; MBA preferred.
Nice to Have
- Existing network of agency/SI/reseller contacts in target geographies (e.g., MEA, SEA, LATAM)
- Familiarity with partner enablement or PRM platforms